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Check out Best Practices’ Other Social Media Accounts!

We’ve just added some great new material on all of our social media accounts! Feel free to browse around a bit more for more information on Best Practices, LLC! LinkedIn Slideshare Pinterest Twitter Google+ YouTube Facebook

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Competitive Intelligence Guidelines & Policies Keeping Companies in the Safety Zone

Competitive Intelligence (CI) groups are instrumental in helping world-class companies to anticipate and respond strategically to external change. Primary and secondary competitive intelligence research helps organizations to improve their chances for success in today’s competitive business environment. While there are … Continue reading

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Developing & Maintaining Strategic Professional & Trade Relations Functions

Professional and trade relations groups are critical for dealing with a company’s critical stakeholder groups, such as professional, payer, and patient organizations. Despite this, these groups still must show value within healthcare organizations, while external trends are constantly shaping the … Continue reading

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The First 3 Commandments of Internal Branding

In the last blog post, I promised to bring greater detail to how pharma companies should brand a product internally before reaching out to the public. The first three “commandments” generally occur during Phase II of a planned drug launch, and provide … Continue reading

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10 Commandments of Internal Brand Messaging For Pharma

Today’s brand leaders must communicate new disease state information to their own employees as well as to physicians, patients and payers. Most companies rely on established external communication practices to reach internal audiences, but leading brand teams develop specialized internal … Continue reading

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SPECIAL: 2014-2015 Medical Affairs Consortium Survey Has Launched

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As the healthcare landscape changes, the Medical Affairs function has begun to play increasingly important roles in clinical development, market education, and regulatory compliance. Now, more than ever, leaders can learn valuable lessons from their peers on how they overcome … Continue reading

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The First 100 Days: Ensuring Successful Mergers & Acquisitions

It seems like every week that there is an announcement of a new merger or some company in the pharmaceutical or technology industry looking to acquire another company. When these announcements come down, a lot of angst occurs for front-line staff … Continue reading

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Google & Apple Announce New Health Care Innovations

When Google and Novartis business unit Alcon announced recently that they would partner to bring a “smart” contact lens to the market, it put an exclamation mark on the next wave in health care innovation. Earlier this year, Apple announced its … Continue reading