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Check out Best Practices’ Other Social Media Accounts!

We’ve just added some great new material on all of our social media accounts! Feel free to browse around a bit more for more information on Best Practices, LLC! LinkedIn Slideshare Pinterest Twitter Google+ YouTube Facebook

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10 Commandments of Internal Brand Messaging For Pharma

Today’s brand leaders must communicate new disease state information to their own employees as well as to physicians, patients and payers. Most companies rely on established external communication practices to reach internal audiences, but leading brand teams develop specialized internal … Continue reading

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SPECIAL: 2014-2015 Medical Affairs Consortium Survey Has Launched

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As the healthcare landscape changes, the Medical Affairs function has begun to play increasingly important roles in clinical development, market education, and regulatory compliance. Now, more than ever, leaders can learn valuable lessons from their peers on how they overcome … Continue reading

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The First 100 Days: Ensuring Successful Mergers & Acquisitions

It seems like every week that there is an announcement of a new merger or some company in the pharmaceutical or technology industry looking to acquire another company. When these announcements come down, a lot of angst occurs for front-line staff … Continue reading

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Google & Apple Announce New Health Care Innovations

When Google and Novartis business unit Alcon announced recently that they would partner to bring a “smart” contact lens to the market, it put an exclamation mark on the next wave in health care innovation. Earlier this year, Apple announced its … Continue reading

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Mastering Brand Leadership To Reap Product Success

Author: Cameron Tew (Executive Director Research Services) Last week’s post by Cameron Tew, “Why Great Brand Managers are Even Better Leaders,” was about how the best brand team leaders can elicit loyalty and focus from members who come to the product … Continue reading

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Effectively & Efficiently Serving Thought Leaders

Author: Cameron Tew (Executive Director Research Services) As this slide shows, Medical Affairs, Clinical Affairs and Marketing all have a hand in the management of Key Opinion Leaders (KOLs). Unfortunately, these functions are seldom bridged by processes, personnel or systems. When such … Continue reading

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SPECIAL: Highlights from 2014-2015 Digital Marketing Consortium 1st Roundtable

Best Practices, LLC recently held the first Roundtable for the 2014-2015 Digital Marketing Consortium. The virtual conference brought together digital marketing leaders from the pharmaceutical, medical device and biotech industries. The Roundtable, titled “Digital Marketing Service Delivery & Execution Excellence,” … Continue reading