Monthly Archives: June 2013

Sacrificing Quality Detrimental to Medical Device Companies in Time of Increasing Regulatory Scrutiny

One of the main focuses of Medical Device and Technology companies is ensuring that the products they are developing meet safety and quality regulations. This requires the devotion of a significant amount of resources, as the quality checks occur throughout

Pharmaceutical New Product Planning: The Role of Medical Affairs Critical in Defining New Paths for Success

New product planning (NPP) groups have continually played a critical role in encouraging successful product launches. In today’s marketplace, the function has been forced to evolve in order to cope with various forces that have been driving industry changes and

How to: Use the Tools & Resources Needed to Fine-Tune your Sales Leadership (Part 2)

Given the ever-changing nature of the Sales training function in the pharmaceutical industry, leaders must often re-evaluate their sales effectiveness. Keeping the entire sales force up-to-date on new changes that are constantly affecting Sales Force effectiveness may seem like a

How to: Use Sales Best Practices to Establish Effective Sales Leadership Organizations (Part 1)

In the world of Sales Training, changes are ever-occurring. In order to encourage Sales Training excellence, it is beneficial to be aware of the current best practices in the biopharmaceutical sales function. Provided below is a checklist of how to

Marketing Excellence: Driving Costs Down & Effectiveness Up

Marketing organizations today are faced with the dueling challenge of delivering quality services to their internal clients while still holding down costs. To meet performance objectives, is it essential that Marketing leaders understand how their expenses, services scope, resources, organizational

Medical Education Landscape Consistently Being Transformed: How to Educate Yourself for Better Outcomes

Medical Education is a critical function in both the pharmaceutical and medical device industries. Despite this, recent regulatory restrictions and budget challenges have made it more and more difficult for Medical Education groups to effectively educate healthcare practitioners on the

Brand Marketing in 2013: the ABC’s to leading a Brand to #1

In recent years marketing trends have changed rapidly and drastically. With the explosion of social media onto the marketing scene, companies in the pharmaceutical and medical device industries must constantly develop innovative ways to update their brand marketing strategies in

Winning Strategies for Pharmaceutical Brand Management

Learning how to effectively manage brands is an issue that various pharmaceutical companies struggle with. While the complex function of pharmaceutical brand management can be daunting, by examining industry failures & triumphs, pharma brand managers can drastically improve the quality