Monthly Archives: June 2013
Sacrificing Quality Detrimental to Medical Device Companies in Time of Increasing Regulatory Scrutiny
One of the main focuses of Medical Device and Technology companies is ensuring that the products they are developing meet safety and quality regulations. This requires the devotion of a significant amount of resources, as the quality checks occur throughout
Pharmaceutical New Product Planning: The Role of Medical Affairs Critical in Defining New Paths for Success
New product planning (NPP) groups have continually played a critical role in encouraging successful product launches. In today’s marketplace, the function has been forced to evolve in order to cope with various forces that have been driving industry changes and
How to: Use the Tools & Resources Needed to Fine-Tune your Sales Leadership (Part 2)
Given the ever-changing nature of the Sales training function in the pharmaceutical industry, leaders must often re-evaluate their sales effectiveness. Keeping the entire sales force up-to-date on new changes that are constantly affecting Sales Force effectiveness may seem like a
How to: Use Sales Best Practices to Establish Effective Sales Leadership Organizations (Part 1)
In the world of Sales Training, changes are ever-occurring. In order to encourage Sales Training excellence, it is beneficial to be aware of the current best practices in the biopharmaceutical sales function. Provided below is a checklist of how to
Marketing Excellence: Driving Costs Down & Effectiveness Up
Marketing organizations today are faced with the dueling challenge of delivering quality services to their internal clients while still holding down costs. To meet performance objectives, is it essential that Marketing leaders understand how their expenses, services scope, resources, organizational
Medical Education Landscape Consistently Being Transformed: How to Educate Yourself for Better Outcomes
Medical Education is a critical function in both the pharmaceutical and medical device industries. Despite this, recent regulatory restrictions and budget challenges have made it more and more difficult for Medical Education groups to effectively educate healthcare practitioners on the
Winning Strategies for Pharmaceutical Brand Management
Learning how to effectively manage brands is an issue that various pharmaceutical companies struggle with. While the complex function of pharmaceutical brand management can be daunting, by examining industry failures & triumphs, pharma brand managers can drastically improve the quality