Monthly Archives: July 2013

How to: Juggle Multiple Brands Without Cannibalizing an Established Brand

Managing multiple brands at the same time requires excellent leadership and balancing skills. Bio-pharmaceutical companies today are developing and learning how to juggle multiple brands, without harming the market traction of previous products. Benchmark partners in a Best Practices, LLC

How to: Attract & Retain Engineering Talent in an Increasingly Competitive Labor Market

In order for companies to continue growing, and to distinguish themselves from competitors, it is essential to maintain top engineering talent. Despite this, leaders have often struggled with recruiting and retaining employees with high technology proficiency.  With engineering talent a

What is Innovation? : Promoting & Enabling Innovation in Customer Marketing

Recently, bio-pharmaceutical leaders have been faced with various challenges that have forced them to become savvier, especially in the area of marketing innovations. In current news, Myriad Genetics, a molecular diagnostic company, is suing two competitors for offering similar genetic

Flying High on the Winds of Change: Embracing New Data Disclosure Requirements in Pharma Industry

A recent New York Times Article, “Drug Companies Promise More Data Transparency” discusses upcoming industry changes in the amount of data that Pharmaceutical companies will be releasing. Beginning January 1st, 2014, all new drugs and updates to existing drugs will

Capturing Valuable Insights: Internal vs. External Market Research

In recent years, organizations across all industries have increasingly been leveraging employees for market research projects. These projects allow organizations to gain key business-related insights and ultimately drive greater workforce engagement.  Although companies are increasingly leveraging this internal tactic, they

Building Bridges to Key Audiences: Educating the Marketplace for Successful Diabetes Product Launches

Educating, informing, and preparing the marketplace for new products are all key factors in achieving the ultimate product success desired by organizations. Through the use of Physician, Payer and Patient education, as well as preparing publications and communication strategies, leaders

Roll the Dice: Playing the Clinical Trial Lottery

Clinical Trials are key stepping stones in the drug development process. Companies spend billions of dollars on drug testing each year – and yet, for a surprising number of medicines, we still don’t know if they’re really safe or effective.

Growing your Business by Planting Social Media Seeds

Nowadays it can seem like Social Media is taking over the world. Virtually every industry has some involvement in Social Media, even if it’s just employees using personal accounts. By creating a Social Media strategy for business, organizations can expand

Physicians & Patients Anxiously Await Results from Cholesterol-Reducing Drug Development Footrace

The recent discovery of a rare gene mutation causing cholesterol levels not imagined previously has caused a three-way footrace between industry giants, Sanofi, Pfizer, and Amgen. The pharmaceutical companies are all in the process of developing drugs that mimic the

China’s Crackdown on GlaxoSmithKline Shows Importance of Pharmaceutical Risk Management

As pharmaceutical giant GlaxoSmithKline undergoes intense scrutiny from the Chinese government, the rest of the World, especially the healthcare industry, looks on and awaits the ultimate findings or fallout from the investigation of the company’s alleged inappropriate practices. The investigation

Brand Management Excellence: Designing Successful Brand Teams Key to Brand Success

In order to maximize the value of a brand, critical decisions must be made at the right time & by the right people. Strategic brand management, as well as the knowledge of the critical structure of these groups, is essential

Benchmarking Quality: Maneuvering the FDA Regulations Obstacle Course

The Quality function within Medical device & diagnostics companies is critical for ensuring that products meet the tough standards put in place at every stage of the product lifecycle. Although the tasks completed by executives are increasing in importance, the

Healthcare Industry Preparing for Digital Marketing Boom: Are you Prepared?

Across industries, companies are expecting to grow their Digital Marketing (DM) budgets in an effort to better compete in this fast-growing sector. Despite this, the healthcare sector is lagging behind in their DM participation due to increased FDA regulations. Leaders

Avoiding Risky Business: Developing Effective REMS Plans

Due to strict FDA regulations regarding the safety of products, companies are now required to develop and deploy effective Risk Evaluation & Mitigation Strategy (REMS) plans. The ultimate goal of these plans is to both protect the public and ensure