Monthly Archives: August 2013

Harnessing Innovation to Advance Customer Marketing Programs

Promoting & enabling innovation and excellence in Customer Marketing is a goal that organizations, regardless of industry, aim for but often struggle with finding the means to do. Due to the constant changes and challenges associated with marketing programs, leaders

“Form Follows Function”: New Market Pressures Compelling Government Affairs Structures to Evolve

The pharmaceutical industry is highly regulated, consequently requiring heavy reliance on Government Affairs and Public Policy functions. New market pressures and lifecycle events compel structures to constantly evolve. Although there are no perfect structures, executives must learn how to effectively