Monthly Archives: November 2013

Onboarding Programs Critical for Planting the Seeds of Employee Engagement & Retention

Organizations rely heavily on effective onboarding programs to bring their new hires up-to-speed. Despite this, even if revenue growth expectations are at an all-time high for a company, training budgets often remain the same or are even cut due to

Challenges & Opportunities In Implementing Social Media Strategies

Since it first appeared on the Internet, social media has been in growth mode and continues to evolve with new social and business applications. Different companies now see this platform in technology as a means to target current and potential

Exploring & Implementing Innovative Sales Training Technologies & Trends

The training that reps—both new & experienced—receive from pharmaceutical sales training programs plays a key role in their overall effectiveness. Despite this, organizations are finding it more and more challenging to deliver exceptional services within their sales functions. As technologies

Optimizing Marketing Staff Levels to Drive Growth

In today’s tough economy, maintaining operational efficiencies remains key, even while focusing on strategy and tactics to drive growth and profitability. Commercial bio-pharma companies must also achieve challenging profitability rates in order to meet investor expectations. By understanding the best

Planning Groups for New Product Planning Growing in Importance

With the growth of patent expirations, the importance of planning groups in new pharma product ventures has grown. These new product launch groups are faced with the pressures of efficiently developing new products with both minimum risk and maximum value.

Maximizing the Potential of Mature Brands through Lifecycle Management

To maximize the value of a brand at every stage of its life, pharmaceutical companies are increasingly focused on lifecycle management (LCM). Considering the nature of the pharmaceutical industry, with expiring patents and thin pipelines, brand executives are consistently examining

Overcoming Obstacles when Launching Global Brand Websites

In order to promote the benefits of new therapies and products, pharmaceutical organizations increasingly rely on brand websites. While this new technique may inform the stakeholders involved, it can be challenging to successfully launch a new product’s website globally. Along

Building a World-Class Call Center

Contact centers must focus today on how to meet the needs of customers who are increasingly mobile, increasingly connected, & increasingly impatient with slow service. Understanding the anticipated future trends, as well as the new tools & technologies that leaders