Monthly Archives: December 2013
Emerging Tools & Techniques in Consumer Market Research
Across industries the consumer marketing playbook and marketing research analysis approaches are evolving to better meet the needs of customers. Some of the main areas that are being further explored by leaders include: New Media for interacting with consumers New
Delivering Value through Competitive Intelligence
Competitive Intelligence (CI) functions help organizations to make informed decisions, anticipate threats, plan effectively in today’s ever-changing marketplace, and ultimately avoid corporate risk. Despite this, the CI function is often undervalued, as it is not yet a traditional corporate function,
Turning Common Hurdles & Pitfalls into Global Team Successes
Did you know that more than one-third of employees work on at least one virtual team? As the building blocks of global organizations, virtual teams provide companies with access to diverse skill sets and expertise, as well as round-the-clock business
Current Practices & Trends in Physician E-Sampling Programs
Pharmaceutical companies are often searching for new ways to supply patients and physicians with samples of their medications. One approach that has gained momentum in recent years is e-sampling—a program that enables physicians to order and manage prescription samples online
Utilizing Automation & Outsourcing to Maximize Market Research Effectiveness
Outsourcing and automation are cost-saving tactics that many pharmaceutical and biotechnology companies are increasingly utilizing. In today’s dynamic biopharmaceutical marketplace, where consumer needs have no boundaries, tactics such as outsourcing and automation can provide sustainable and efficient function options, especially