Monthly Archives: December 2013

Emerging Tools & Techniques in Consumer Market Research

Across industries the consumer marketing playbook and marketing research analysis approaches are evolving to better meet the needs of customers. Some of the main areas that are being further explored by leaders include: New Media for interacting with consumers New

Delivering Value through Competitive Intelligence

Competitive Intelligence (CI) functions help organizations to make informed decisions, anticipate threats, plan effectively in today’s ever-changing marketplace, and ultimately avoid corporate risk. Despite this, the CI function is often undervalued, as it is not yet a traditional corporate function,

Best Practices in the Effectiveness & Security of iPad Deployment

In recent years, the proliferation of tablet technology has had a profound influence on global consumers, and with it, business professionals alike. The resulting impact is that tablets- the foremost example being the iPad- are increasingly being integrated into standard

Call Centers in OTC/Consumer Companies Adopting New Channels & Tools

Consumer Health call centers – and contact centers across various industries – are finding it increasingly challenging to deliver exceptional services. As technology continues to change, leaders must find ways to satisfy customer inquiries and keep up-to-date on customer interaction

Turning Common Hurdles & Pitfalls into Global Team Successes

Did you know that more than one-third of employees work on at least one virtual team? As the building blocks of global organizations, virtual teams provide companies with access to diverse skill sets and expertise, as well as round-the-clock business

Current Practices & Trends in Physician E-Sampling Programs

Pharmaceutical companies are often searching for new ways to supply patients and physicians with samples of their medications. One approach that has gained momentum in recent years is e-sampling—a program that enables physicians to order and manage prescription samples online

Utilizing Automation & Outsourcing to Maximize Market Research Effectiveness

Outsourcing and automation are cost-saving tactics that many pharmaceutical and biotechnology companies are increasingly utilizing. In today’s dynamic biopharmaceutical marketplace, where consumer needs have no boundaries, tactics such as outsourcing and automation can provide sustainable and efficient function options, especially