Monthly Archives: January 2014

Best Practices in Structuring & Managing Early-Stage Commercialization Groups

The success of a pharmaceutical organization’s pipeline is often linked to the effectiveness of its new product commercialization function. Despite this, there is no consensus on what separates an effective early-stage commercialization group from an ineffective one. While the success

Propelling A Brand to #1 & Staying on Top

Although there are vast differences between various brands’ journeys to success, there are also some commonalities. Understanding these best practices can help leaders to propel their pharmaceutical brand to #1 and stay on top. So how does a brand become

Top 3 Challenges in Creating & Maintaining Effective Managed Care Pull-Through Programs

In today’s competitive marketplace, pull-through programs are increasing in importance and can be highly effective at driving results. In order to increase provider awareness of products, leaders must now ensure that their managed care pull-through programs and processes are effective

HOL Function Driving Value Across Healthcare Industry

Health Outcomes Liaisons (HOLs) serve as a scientific bridge between companies and health care system decision-makers in managed care.  With billions in sales riding on effectively communicating with these organizations, HOLs are increasingly working to effectively convey a therapy’s safety

Emphasis on US Managed Care Organizations Increasing

The influence of Managed Care groups is increasing, causing leaders in the pharmaceutical industry to also increase the number of activities that they carry out as a part of interacting with the managed care sector. Pharmaceutical and biotech leaders have

Top 5 Best Practices in Avoiding Regulatory Risk in Digital Marketing

More than ever, patients and physicians are utilizing social media and online web portals to find treatment answers to their conditions. As traditional marketing diminishes and social media continues to flourish, leaders in the healthcare industry must find new ways

Success Factors & Future Trends in Oncology-GSM

Successfully marketing a new oncology product can be a daunting endeavor that often falls to the Global Strategic Marketing function within the biopharmaceutical industry. Not only must these groups navigate a tough regulatory environment, but regional differences and the competitive