Monthly Archives: February 2014

Emerging Tools in Consumer Market Research

New technologies are constantly changing the way that consumers get information. Correspondingly, across industry sectors the consumer marketing playbook and marketing research analysis approaches are evolving to better identify winning tools and techniques. Despite this, many leaders are still struggling

Successfully Deploying iPads to Medical Science Liaisons (MSLs)

Advances in technology have opened doors for bio-pharmaceutical companies to a gain competitive edge in the competitive healthcare market. Despite this, Medical Science Liaisons (MSLs) are still struggling to efficiently utilize iPads & effectively connect healthcare thought leaders and physicians.

Utilizing Public Relations throughout the Entire Product Lifecycle

Public Relations is an often underutilized tool when marketing to consumers and medical professionals throughout a product’s lifecycle. While pharmaceutical and biotechnology companies have long used public relations, few companies have actually utilized the full potential of PR campaigns across

Looking Towards The Future of Market Research Within Healthcare Organizations

The Market Research function is highly valued in both pharmaceutical and medical device companies. Leading organizations utilize Market Research to inform their strategic planning and operational tactics across numerous functions. As these companies evolve, Market Research must also adapt and

Optimizing Structure & Staffing of Professional Medical Education Groups

As the Medical Education landscape continues to change for the pharmaceutical & medical device industries, understanding the optimal staffing, investment, and delivery platforms will become increasingly important. Providing valuable education opportunities to healthcare practitioners is a goal of many organizations,

Pharmaceutical Giants Pioneering the Way in Social Media

A recent article featured on FiercePharma’s website offers a list of the leading pharmaceutical companies in the social media arena. The article, “Top 10 pharma companies in social media,” lists pharmaceutical giants Johnson & Johnson, GlaxoSmithKline, and Novo Nordisk as