Monthly Archives: February 2014
New technologies are constantly changing the way that consumers get information. Correspondingly, across industry sectors the consumer marketing playbook and marketing research analysis approaches are evolving to better identify winning tools and techniques. Despite this, many leaders are still struggling
Advances in technology have opened doors for bio-pharmaceutical companies to a gain competitive edge in the competitive healthcare market. Despite this, Medical Science Liaisons (MSLs) are still struggling to efficiently utilize iPads & effectively connect healthcare thought leaders and physicians.
Public Relations is an often underutilized tool when marketing to consumers and medical professionals throughout a product’s lifecycle. While pharmaceutical and biotechnology companies have long used public relations, few companies have actually utilized the full potential of PR campaigns across
The Market Research function is highly valued in both pharmaceutical and medical device companies. Leading organizations utilize Market Research to inform their strategic planning and operational tactics across numerous functions. As these companies evolve, Market Research must also adapt and
As the Medical Education landscape continues to change for the pharmaceutical & medical device industries, understanding the optimal staffing, investment, and delivery platforms will become increasingly important. Providing valuable education opportunities to healthcare practitioners is a goal of many organizations,