Monthly Archives: March 2014

Patient-Centered Marketing to Improve Outcomes

In order to build a sustainable brand & a strong reputation, it is critical that leaders create educational marketing that will engage patient populations. Given the constant and wide-ranging marketing messages directed at consumers, organizations need to develop and deliver

Medical Affairs’ Excellence: Spend Allocation & Staffing

As the Medical Affairs function continues to change, so too does the way that leaders are staffing this critical function. In today’s competitive healthcare environment, there are many pressures that are affecting the spending & staffing levels of Medical Affairs

Medical Affairs: Structuring & Strong Leadership Critical for Success

Faced with shrinking sales forces, pharmaceutical companies are relying on other functions such as Medical Affairs to enhance the efforts of sales and marketing to accelerate product and business growth. Due to the increasingly important nature of the Medical Affairs

Internal & External Communication Tactics to Increase Organizational Effectiveness

As technology continues to change, so too do the way that organizations communication both internally and externally. In order to cope with the constantly changing communication environment, organizations must continuously revaluate and readjust their internal & external communication strategy and

Establishing & Coordinating an Effective KOL Engagement System

Regardless of all of the changes in the US healthcare system, the importance of biopharmaceutical company’s Key Opinion Leader (KOL) management program has not diminished. KOLs are still recognized as one of the most effective avenues for building awareness in

Mastering Digital Marketing Structures & Strategies

Digital Marketing functions across the pharmaceutical industry are increasingly being challenged by a myriad of factors.  As Digital Marketing technologies continue to transform, companies must develop new marketing skills by utilizing a broad range of new tools. In order to

Launching & Growing Multiple Brands in the Same Therapeutic Area

Challenge: How does an organization launch & grow multiple products for a common therapeutic area while keeping costs down & efficiently deploying Sales & Marketing resources? Launching and growing multiple products for a common therapeutic area is a challenging proposition.