Monthly Archives: May 2014

Medical Affairs Consortium: Winning Strategies for Successful Thought Leader Management

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In today’s extremely competitive and demanding healthcare landscape, pharmaceutical, biotech, and medical device organizations heavily rely on thought leaders to influence the important decisions relevant to their products. Likewise, the Medical Affairs function plays a critical role in meeting current

Best Practices in KOL Management

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Thought leaders play a critical role throughout every stage of the development of new pharmaceutical products. In fact, success in the pharmaceutical sector is often linked to an organization’s ability to build, maintain and manage relationships with Key Opinion Leaders

New Technologies Creating New Public Relations Opportunities

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While marketers in the biopharmaceutical industry have long used Public Relations as a tool to support their brands, recent technologies –social networks, audio sharing, and video sharing—are creating fertile new ground for PR experts. These new additions to the Public

Best Practices in Structuring & Managing Customer Complaint Resolution Groups

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Regardless of industry, one of the main goals all organizations have is to drive value for their customers.  In order for an organization to succeed in the marketplace, they must have an integrated approach to the customer. There are many

Medical Affairs Excellence: Size of MSL Teams

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As the Medical Affairs’ function continues to evolve, leaders must constantly reevaluate how they structure and staff this critical function. In order to truly enhance organizational effectiveness, leading healthcare companies must find the ideal staffing levels to run sleek and

(Infographic) Pharma Social Media Listening: Is Your Company Being Left Behind?

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Online social media disease state discussions among patients, physicians, caregivers and other key customer groups have flourished in recent years. Likewise, the need to capture the critical market insights that exist in these online platforms is also on the rise. Savvy

Optimizing Medical Device Marketing Staffing Levels

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Like all industries, the medical device sector is constantly seeking to align its marketing staffing levels to achieve optimal organizational performance. Despite this, product and configuration complexities require medical device companies to invest more resources in tactical marketing compared to