Monthly Archives: August 2014

10 Commandments of Internal Brand Messaging For Pharma

Today’s brand leaders must communicate new disease state information to their own employees as well as to physicians, patients and payers. Most companies rely on established external communication practices to reach internal audiences, but leading brand teams develop specialized internal

SPECIAL: 2014-2015 Medical Affairs Consortium Survey Has Launched

As the healthcare landscape changes, the Medical Affairs function has begun to play increasingly important roles in clinical development, market education, and regulatory compliance. Now, more than ever, leaders can learn valuable lessons from their peers on how they overcome

The First 100 Days: Ensuring Successful Mergers & Acquisitions

It seems like every week that there is an announcement of a new merger or some company in the pharmaceutical or technology industry looking to acquire another company. When these announcements come down, a lot of angst occurs for front-line staff

Google & Apple Announce New Health Care Innovations

When Google and Novartis business unit Alcon announced recently that they would partner to bring a “smart” contact lens to the market, it put an exclamation mark on the next wave in health care innovation. Earlier this year, Apple announced its