Monthly Archives: October 2016
“Troubleshooting” a Key Challenge of the Global Branding Process for New Bio-Pharma Products: Alignment Across Geographies
In the bio-pharmaceutical industry, it is no secret that different regions of the world have diverse regulatory and cultural environments. What is less apparent is that given these regional regulatory and cultural differences, pharmaceutical companies can have an effective global
Digital Consortium Meeting Identifies Top Mobile Engagement Approaches, including Unbranded Video, Patient Logbooks & Disease State Information Tools
Author: Kylie Marshall (Research Team)
Mobile tools have become an integral part of digital marketing for the bio-pharmaceutical industry. Health care companies have turned to mobile applications in particular to provide resources, services and critical references for customers. According to our latest benchmark research: Digital