Monthly Archives: August 2017
Brand Lifecycle Management: Strategies for Every Budget
Author: J. Cameron Tew (Head of Research Services/Business Operations) and David Lengacher (Vice President of Analytics at RxSolutions)
At every investment level, superior strategies emerge Many pharmaceutical companies use strategies to extend the commercial life of mature pharmaceutical brands and minimize market share decline, but Best Practices LLC and RxSolutions have identified superior strategies across different investment levels