Aligning Medical Affairs Capabilities In A Changing Health Care Environment Study – Your Expertise Needed!


Plagued by limited resources, personnel turnover, and a rigorous regulatory environment, Medical Affairs functions in the Pharma industry often lack defined goals, cross-functional communication, and measurable return on investment. Despite the many struggles associated with developing & maintaining strong Medical Affairs functions, they are essential for meeting current challenges in clinical development, market education, and regulatory compliance.

The Medical Affairs function arguably plays one of the most critical roles in a biopharmaceutical organization; however, many leaders have yet to fully understand the best practices associated with building a world-class Medical Affairs function.

In order to better understand the many challenges the function is facing, Best Practices, LLC has launched a benchmarking study on “Best Practices in Aligning The Medical Affairs Function To Meet Its Role In A Changing Health Care Environment”. This study seeks to explore how to show the value of the Medical Affairs Function to stakeholders, how to build an effective field-based medical team, and how to effectively engage with thought leaders. You can understand where your Medical Affairs organization stands among your peer companies by taking this survey online!

The research will deliver evidence-based benchmarks on key factors for the following topics:

–          Medical Affairs’ Structure and Leadership

–          Medical Affairs’ Budget and Staff Resources

–          Value Metrics For The Medical Affairs Function

–          Specialty Roles and Service Scope Of Field-Based Medical Teams

–          Resource Management, Forecasting And Value Associated with the Field-Based Medical Teams

–          Thought Leader Management Structure And Staffing

–          Thought Leader Management Strategies

–          Risk Factors For Serving Thought Leaders, Changing Technologies and Environment

The research is far from over & you still have time to participate in the study! In return for your participation, you will receive the complimentary research results, which you may use to show the value of your Medical Affairs Function to enhance your capabilities by developing effective strategies in a changing health care environment.

Click here to take the study today.  

Highlights from Recent Related Studies Findings

  • 45% of industry respondents indicated a budget increased from 2011 to 2012, but many were more tempered in their budgets expectations for 2013.
  • Nearly all Medical Affairs executives highlighted a continuous struggle with the development and retention of top personnel as well as the challenge of developing a sustainable value proposition to the organization.
  • Additional top concerns include the necessity of Medical Affairs groups competing aggressively with Commercial and Marketing departments by demonstrating value before budget squeezes impact the function.

For more information on the Medical Affairs Consortium, visit our website.

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