Author Archives: Best Practices, LLC

10 Commandments of Internal Brand Messaging For Pharma

Today’s brand leaders must communicate new disease state information to their own employees as well as to physicians, patients and payers. Most companies rely on established external communication practices to reach internal audiences, but leading brand teams develop specialized internal

SPECIAL: 2014-2015 Medical Affairs Consortium Survey Has Launched

As the healthcare landscape changes, the Medical Affairs function has begun to play increasingly important roles in clinical development, market education, and regulatory compliance. Now, more than ever, leaders can learn valuable lessons from their peers on how they overcome

The First 100 Days: Ensuring Successful Mergers & Acquisitions

It seems like every week that there is an announcement of a new merger or some company in the pharmaceutical or technology industry looking to acquire another company. When these announcements come down, a lot of angst occurs for front-line staff

Google & Apple Announce New Health Care Innovations

When Google and Novartis business unit Alcon announced recently that they would partner to bring a “smart” contact lens to the market, it put an exclamation mark on the next wave in health care innovation. Earlier this year, Apple announced its

SPECIAL: Highlights from 2014-2015 Digital Marketing Consortium 1st Roundtable

Best Practices, LLC recently held the first Roundtable for the 2014-2015 Digital Marketing Consortium. The virtual conference brought together digital marketing leaders from the pharmaceutical, medical device and biotech industries. The Roundtable, titled “Digital Marketing Service Delivery & Execution Excellence,”

Best Practices Kicks off 2014-2015 Medical Affairs Consortium

Medical Affairs functions have a significant influence on a healthcare company’s overall success. As the pharmaceutical, biotech, medical device, and health care technology markets become increasingly competitive and complex, it is crucial for leaders to understand how to best operate

Success Factors & Lessons Learned in New Product Launches

In today’s competitive & crowded marketplace, biopharmaceutical companies are investing more and more resources to develop and launch new products for cardiovascular therapeutic areas. Consequently, recent industry product launches have produced both noteworthy failures and successes. It is now, more

Best Practices in Innovative Payer Market Research

The overall influence of payers is rising and the types of payers influencing healthcare access are diversifying in today’s rapidly changing healthcare marketplace. Understanding how to navigate this difficult payer landscape is essential for any company hoping to compete and

Optimizing Government Affairs & Public Policy Groups’ Structures & Operations

Public Policy and Government Affairs functions within the pharmaceutical industry have become increasingly critical during this period of political, economic, and social turbulence. With both functions involved in essential areas such as legislative affairs, reimbursement, and regulatory, it’s important for

SPECIAL: Highlights from Medical Affairs Consortium 3rd Roundtable

The Medical Affairs function is constantly changing & leaders are being presented with various obstacles and hurdles they must overcome. One of the key areas that leaders have been struggling with recently is effective thought leader management. In order to

Best Practices in Structuring & Staffing Pharma Government Affairs’ Groups

The Government Affairs and Public Policy functions play an important role in the Pharmaceutical industry. Both functions are involved in critical areas such as legislative affairs, reimbursement, and regulatory, making it essential for organizations to have not only appropriate staffing

Optimizing Medical Device Professional Medical Education Groups

The landscape for delivering medical education on the safe and effective use of devices to healthcare professionals is a challenge that the medical device sector is increasingly being faced with. As the marketplace continues to change, it is becoming more

Medical Affairs Consortium: Winning Strategies for Successful Thought Leader Management

In today’s extremely competitive and demanding healthcare landscape, pharmaceutical, biotech, and medical device organizations heavily rely on thought leaders to influence the important decisions relevant to their products. Likewise, the Medical Affairs function plays a critical role in meeting current

Best Practices in KOL Management

Thought leaders play a critical role throughout every stage of the development of new pharmaceutical products. In fact, success in the pharmaceutical sector is often linked to an organization’s ability to build, maintain and manage relationships with Key Opinion Leaders