Author Archives: Tess Santry (Marketing & Research Associate)

Blockbuster Launch Evolution: Learning to See the Market in Different Wavelengths and Perspectives (Part 2)

One of the areas within the Pharmaceutical and related industries which has the main goal of seeing market opportunities is the Market Research function. Despite this, many organizations’ Market Research groups do not have 20/20 vision. Much like many animals

New Series: Blockbuster Pharmaceutical Drugs Launch Evolution (Part-1)

Take a look at the slide below and see if you can answer which of the 5 drugs had a peak sales year of $13.7 billion. The answer? – Lipitor While Lipitor sold a gigantic $13.7 billion in their peak sales year,

Role of Medical Affairs Increasing in Oncology Launch

The Medical Affairs function plays a vital role in a host of oncology activities, including identification and engagement of Key Thought Leaders to guidance of commercial strategies and launch resources management. It is becoming increasingly apparent that a successful launch

New Study Published: Advisory Board Management at Large Pharma & Device Companies

Best Practices, LLC just published a new research report on Advisory Board Management. The report examines how Advisory Boards at large, mid-cap, and small companies are able to organize, recruit and plan such critical product shaping think tanks. An effective