Compliance Challenges & Hurdles Increasing for Professional Relations Leaders

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Professional & Trade Relations (PTR) groups play a major role in shaping an organization’s public persona to professional, payer, and patient groups. In order to effectively measure and communicate success, leaders must understand that success in the PTR function takes time and can be very challenging. In addition, new compliance guidelines are adding to functional pressures & are leading to reductions in staffing. Many executives feel as though their hands are tied behind their backs due to restrictions in how they communicate with physicians, customers, etc.

Understanding how to efficiently and successfully communicate to and through professional communities is a challenge that many organizations often struggle with. Provided below are some of the best practices that participants in our studies have utilized when dealing with strict compliance guidelines.

  1. Become More Organized & Methodical: The changing compliance environment casts a spell of insecurity with many executives in the PTR function. One way to alleviate this challenge is to meticulously plan ahead, even for the execution of day-to-day tasks. Becoming aware of company, state-by-state, and national laws can save lots of time, and can help you to efficiently navigate guidelines.
  2. Have an Open Door Policy with Your Compliance Attorney: Many respondents from the study offered this as a best practice. Having an open relationship with your compliance attorney can ensure that you don’t do anything that could jeopardize yourself or the company.
  3. Build a Website for Disease Education: Finding new ways to raise awareness and get the message out helps PTR functions to stay in compliance while still showing value. Webpages can be educational and provide patients with incredible amounts of information about pain management. As one interviewed senior director mentioned, “When you do things above board and for the right reasons, eventually people realize that you’re to be trusted.

Throughout the healthcare industry, compliance guidelines are tightening and budget constraints are limiting resources. As a result, the pace of activity cycles are slowing and more pressure is being placed on optimizing structure and operations. Learning how to cope with these changes can lead to successful external collaborations with associations and societies.

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