(Infographic) Pharma Social Media Listening: Is Your Company Being Left Behind?
Online social media disease state discussions among patients, physicians, caregivers and other key customer groups have flourished in recent years. Likewise, the need to capture the critical market insights that exist in these online platforms is also on the rise. Savvy market research and marketing leaders have begun utilizing innovative Social Media Listening programs to uncover these insights.
From our recent research, we found that leaders can utilize Social Media Listening programs to capture maximum patient and market insights while maintaining strict compliance. Our latest infographic (featured below) elaborates on some of the key findings from our report, “Pharma Social Media Listening: Benchmarking Innovative Practices in the Healthcare Industry.”