Category Archives: Infographics

Frustrations of a Pharmaceutical Market Researcher…

Not that long ago, I was updating a key research project here at Best Practices; and as usual, I was waiting on approval from our research manager. The approval delay made me agitated, but not nearly as much as when

SPECIAL: 2014-2015 Medical Affairs Consortium Survey Has Launched

As the healthcare landscape changes, the Medical Affairs function has begun to play increasingly important roles in clinical development, market education, and regulatory compliance. Now, more than ever, leaders can learn valuable lessons from their peers on how they overcome

SPECIAL: Highlights from 2014-2015 Digital Marketing Consortium 1st Roundtable

Best Practices, LLC recently held the first Roundtable for the 2014-2015 Digital Marketing Consortium. The virtual conference brought together digital marketing leaders from the pharmaceutical, medical device and biotech industries. The Roundtable, titled “Digital Marketing Service Delivery & Execution Excellence,”

Medical Affairs Excellence: Performance Metrics

The Medical Affairs function plays an enormous role in meeting current challenges in clinical development, market education, and regulatory compliance.  As the importance of Medical Affairs continues to grow and the marketplace evolves, defining key performance metrics and utilizing them

Exploring & Implementing Innovative Sales Training Technologies & Trends

The training that reps—both new & experienced—receive from pharmaceutical sales training programs plays a key role in their overall effectiveness. Despite this, organizations are finding it more and more challenging to deliver exceptional services within their sales functions. As technologies

Building a World-Class Call Center

Contact centers must focus today on how to meet the needs of customers who are increasingly mobile, increasingly connected, & increasingly impatient with slow service. Understanding the anticipated future trends, as well as the new tools & technologies that leaders

Achieving Organizational Effectiveness Through Internal & External Communications

Confronted with a dynamic communication landscape, pharmaceutical organizations must constantly develop their communicative efforts to remain competitive and leverage their talents. Placing emphasis on the alignment of internal and external communication through appropriate tactics enables firms to realize this organizational

Managing Healthcare Reform

With healthcare reform moving forward, leaders in the pharmaceutical & medical device industries must become aware of the changes that will (& are!) considerably impact(ing) their organizations. Finding the appropriate way to respond to these changes, and converting government ecosystem

Mergers & Acquisitions: What Bio-Pharma Companies Need to Know

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Are You Avoiding Risk?

The continually evolving product launch landscape can be enough to make or break a market entry. With many leading pharmaceutical organizations in the process of launching new products, many leaders are rethinking the factors that play the biggest role in the current

The Basics on Optimizing Global Brand Website Launches

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Consumer Marketing Research Innovation

To learn more about “Consumer Market Research Innovation: Assessing New Tools, Technologies, and Approaches to Understand and Communicate with Consumers”, check out our website! Link to this post!

Digital Marketing Webinar – TOMORROW! & Thursday

Don’t miss our next research webcast on “Turning the ROI Corner: Pharma Digital Marketing’s Lessons Learned & Next Steps for 2014.” Click on the link next to the date that best fits your schedule to register and reserve your seat.

Mastering Digital Marketing Structure

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