Internal Communication Best Practices & Trends
Technological advances have had a substantial impact on how Pharmaceutical and Medical Device companies communicate internally. Given these advancements, the most effective communication strategies and tactics for reaching internal executives have also changed. In order to achieve organizational success and efficiency, executives must keep 3 key questions in mind at all times. From recent Best Practices, LLC research we found that the three questions provided below are often on the mind of effective internal communicators.
- “How am I Doing?” – Most survey respondents were interested in receiving information that will allow them to gauge where they stand. The majority of overall respondents were interested in receiving internal information around coaching and feedback from colleagues. Alternatively, the majority of the Pharmaceutical segment reported being interested in receiving industry information & success stories and best practices. By examining this information, executives can be aware of their peer’s lessons learned.
- “What is the Best Medium for reaching my Colleagues?” – Knowing how your peers prefer to be reached can be the key to successful communication. From our research, we found that Powerpoint dominates as the most preferred template for internal benchmarking communication with peers, superiors and subordinates. E-mail is also effective, with 90% of respondents reporting that they utilized emails with colleagues. Despite this, it is also time-consuming. Almost half say they spend more than 11 hours checking emails per week.
- “How Often Should I Reach Out To My Colleagues?” – Different topics require varying amounts of messaging between colleagues. Almost the entire pharmaceutical segment reported receiving and sharing project and task information daily or weekly. On the other hand, over half of respondents share product information to colleagues monthly or rarely.
When it comes to internal communications, new forms of communication are emerging as technology changes. While blogs, social media, and webinars are steadily growing in importance, most respondents agreed that e-mail is still king for communicating internally. Over 90% of respondents use individual and corporate e-mails when sharing and receiving corporate information.
Executives will continually be faced with the challenge of the evolving communication environment. Due to this, companies must often adjust their strategies and tactics for communicating with internal executives. Gauging the effectiveness of all the strategies, tactics, and tools that are a part of today’s communication options can be a challenge, but by identifying which approaches have been successful throughout your industry can help to improve your overall efficiency and effectiveness.