Category Archives: Patient Engagement

Beyond the Pill: Improving Patient Medication Adherence

Despite advancements in treatment modalities and support services, patient adherence rates often plateau, leaving both patients and healthcare providers grappling with suboptimal outcomes. Shockingly, adherence rates for brands can plummet to as low as 60%. The journey towards optimal adherence

Achieving Better Advocacy Group Relationships a Critical Piece of Resurgent Disease State Awareness Drive in Pharmaceutical Industry

When it comes to informing physicians and patients about new therapies, disease awareness programs have experienced a rebirth in the pharmaceutical industry. For decades, disease awareness campaigns were a part of the playbook for educating physicians and patients about new

Why does Pharma Need to Relook at its Patient Engagement and Support Strategies?

Recently, I was reading Luca Dezzani’s article “Patient Engagement: A Key Element in Pharmaceutical Marketing Strategy.” The article prompted me to think about how pharma companies continue to think about and discuss the idea of Patient Engagement, and ultimately what