Category Archives: Sales & Marketing

Brand Lifecycle Management: Strategies for Every Budget

At every investment level, superior strategies emerge Many pharmaceutical companies use strategies to extend the commercial life of mature pharmaceutical brands and minimize market share decline, but Best Practices LLC and RxSolutions have identified superior strategies across different investment levels

“Troubleshooting” a Key Challenge of the Global Branding Process for New Bio-Pharma Products: Alignment Across Geographies

In the bio-pharmaceutical industry, it is no secret that different regions of the world have diverse regulatory and cultural environments. What is less apparent is that given these regional regulatory and cultural differences, pharmaceutical companies can have an effective global

Adopting the New Patient Journey Framework for Marketing

Marketing within the healthcare industry has been rapidly changing due to the growing influence of patients. Physicians are no longer the main focus in marketing when trying to determine market access and product launch success. Because patients are becoming more

Frustrations of a Pharmaceutical Market Researcher…

Not that long ago, I was updating a key research project here at Best Practices; and as usual, I was waiting on approval from our research manager. The approval delay made me agitated, but not nearly as much as when

Best Practices in Innovative Payer Market Research

The overall influence of payers is rising and the types of payers influencing healthcare access are diversifying in today’s rapidly changing healthcare marketplace. Understanding how to navigate this difficult payer landscape is essential for any company hoping to compete and

Optimizing Government Affairs & Public Policy Groups’ Structures & Operations

Public Policy and Government Affairs functions within the pharmaceutical industry have become increasingly critical during this period of political, economic, and social turbulence. With both functions involved in essential areas such as legislative affairs, reimbursement, and regulatory, it’s important for

Optimizing Medical Device Professional Medical Education Groups

The landscape for delivering medical education on the safe and effective use of devices to healthcare professionals is a challenge that the medical device sector is increasingly being faced with. As the marketplace continues to change, it is becoming more

Best Practices in KOL Management

Thought leaders play a critical role throughout every stage of the development of new pharmaceutical products. In fact, success in the pharmaceutical sector is often linked to an organization’s ability to build, maintain and manage relationships with Key Opinion Leaders

New Technologies Creating New Public Relations Opportunities

While marketers in the biopharmaceutical industry have long used Public Relations as a tool to support their brands, recent technologies –social networks, audio sharing, and video sharing—are creating fertile new ground for PR experts. These new additions to the Public

Optimizing Medical Device Marketing Staffing Levels

Like all industries, the medical device sector is constantly seeking to align its marketing staffing levels to achieve optimal organizational performance. Despite this, product and configuration complexities require medical device companies to invest more resources in tactical marketing compared to

Trends in Professional Medical Education

Leaders in the medical device and biopharmaceutical industries must constantly identify optimal resources levels to ensure organizational health and competitiveness in today’s ever-changing healthcare environment. As many Medical Education groups are facing shrinking budgets and struggling to determine how to

Enhancing External Communication: Building an Organization’s Reputation

External communication is one of the most critical functions in an organization, as it is the public face and voice of an organization. Despite this, finding the best approach to integrate the wide range of scattered activities of the function

Top 5 Best Practices & Lessons Learned for Marketing Services Excellence

Marketing organizations are a key driver of organizational success. However, in today’s global marketplace, marketing organizations are increasingly being faced with the duel pressures of delivering exceptional services to internal clients while also holding down costs. In order to remain

Factors Driving Changes & Growth in the Healthcare Industry

In the past five years the healthcare industry has experienced many changes & has continued to grow.  According to recent research by Software Advice (Healthcare’s Fastest-Growing Companies- By The Numbers), “the average health company on the Inc. 5000 list generated