How Pharma & Med-Device Leaders Use & Respond to External Communications

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Take the quiz provided below to find out how much of a communication wiz you are!

Technology advancements have had a profound effect on communications, particularly external communications targeting pharmaceutical and medical device leaders. Faced with a constantly evolving communication environment, companies and professionals need to continuously adjust their communication strategies and tactics. Despite this, gauging the effectiveness of all the strategies, tactics and tools that are part of today’s communication options is often easier said than done.

So, what are some of the best practices associated with reaching busy executives? Take the short quiz that is provided below to find out how much of a current communications wiz you are! Pick the best answer from the options provided. Results are based off of a benchmarking study that involved responses from 63 leaders at various pharmaceutical & medical device companies.

1. When is the best time to send external communications to busy executives?

  • 9:00 a.m. on Monday mornings – so it’s the first thing they see (they can’t deny it then!)
  • Before lunch – preferably before 1 p.m.
  • Friday afternoon – right before your contact leaves for the weekend
  • Trick question! – There is no best time. It is changes depending on the executive and company.

2. Which of the following Internet tools for gathering work-related information is used most often by executives?

  • Search Engines – General/organic search systems (example: Google)
  • Work-related content read via web-enabled mobile devices
  • Online content – (i.e. websites, blogs)
  • Online communities / Social Media

3. Which of the following is the most visited online community or Social Media site used by busy executives?

  • Twitter
  • Facebook
  • LinkedIn
  • Company blogs

4. Which is the most preferred format(s) for reviewing business-related information from external parties?

  • Word Documents
  • Emails
  • PowerPoint Presentations
  • Press Releases

5. Which of the following communication channels has the most impact on an executive’s information purchasing decision?

  • Tradeshows
  • Face-to-face meetings
  • Email marketing
  • Press Releases

*Answers for the quiz are provided at the bottom of this blog post!

It is clear that one of the most challenging aspects of effectively communicating professionals is adapting to technology’s constant changes. While different tactics work best for different executives, there are some overriding tactics that have proven most successful in today’s busy work environment. It is critical, however, for professionals in the pharma and medical device industries to frequently examine which strategies are currently most successful for reaching out to your desired executive.

To learn more about why these were the answers that our benchmarked executives chose, download the full report, or a complimentary summary of the report. You can also visit our SlideShare page to view similar studies and more benchmarked metrics!

How did you do?

Answers:

  1. Option 2
  2. Option 1
  3. Option 3
  4. Option 3
  5. Option 2

7 Responses to How Pharma & Med-Device Leaders Use & Respond to External Communications

  1. Nora Allen says:

    Exceptionally exciting piece of writing

  2. Ethan Price says:

    Well I searched for this title and found this, never thought
    i’d find my answer

  3. Aria Cook says:

    Hello, brilliant recommendation and an fascinating post, it is going to be interesting if this is still the state of affairs in a few years
    time

  4. Chloe Peterson says:

    Excellent critique, I liked the 2 way radio rental bit

  5. Gabriel Harrison says:

    Magnificent Article

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