Tag Archives: Benchmark
One Way to Please the Boss (& the Boss’s Boss): Crafting Highly Effective Executive Briefs
A quick peek behind the curtain at the Best Practices Research Center and a Most Interesting Case that recently landed on my desk. We are a consulting firm whose clients work mainly in the pharma and biotech sector. As a
Exclusive: Key Findings from Best Practices’ 5th Medical Affairs Consortium
Best Practices recently completed the second roundtable of our 2014-2015 Medical Affairs Consortium. The roundtable addressed the topic of “Medical Affairs Launch Support.” The roundtable brought together executives from 13 leading pharmaceutical organizations. Some exclusive key findings from the discussion
Best Practices in Lifecycle Management: Maximizing the Potential of Mature Brands
As many drugs are reaching the patent cliff, strategies to extend the commercial life of mature brands is critical to today’s pharmaceutical industry. Used correctly, lifecycle management strategies can add as many as 10 years and billions of dollars to
5 Things Pharma Professionals Need to Know About Big Data
Big Data has its roots in a set of statistical methods called econometrics A main feature of the finance, biology, and the social sciences is the apparent randomness of the behaviors being measured. Econometrics exists to distill the random and
Big Data in Pharma: What is Big Data?
We are past the peak of the Big Data hypecycle, not least of all because about half of the content on the topic put out by marketing gurus, branding experts, and other non-practitioners has moved on from extolling Big Data
Thou Shalt Build Credibility But Plan for the Worst
As pharma companies plan for the launch of new products, much of the discussion centers around how to position a new drug or device to the rest of the world. Still, much of that same planning can be internalized and
Competitive Intelligence Guidelines & Policies Keeping Companies in the Safety Zone
Competitive Intelligence (CI) groups are instrumental in helping world-class companies to anticipate and respond strategically to external change. Primary and secondary competitive intelligence research helps organizations to improve their chances for success in today’s competitive business environment. While there are
Medical Affairs Excellence: Budget Trends & Outsourcing
Understanding how to fully deliver value within the Medical Affairs function is a challenge many leaders are facing. In today’s ever-changing healthcare landscape, leaders are constantly adjusting their budgets and outsourcing as the Medical Affairs function continues to grow in
Optimizing Marketing Staff Levels to Drive Growth
In today’s tough economy, maintaining operational efficiencies remains key, even while focusing on strategy and tactics to drive growth and profitability. Commercial bio-pharma companies must also achieve challenging profitability rates in order to meet investor expectations. By understanding the best
Consumer Marketing Research Innovation
To learn more about “Consumer Market Research Innovation: Assessing New Tools, Technologies, and Approaches to Understand and Communicate with Consumers”, check out our website! Link to this post!