Tag Archives: Biotech

Patient Centricity Has Arrived. Bigger Question: Where Is It Headed?

Patients have always been on pharma’s radar, though it has historically been as a target of marketing (the most obvious being Direct to Consumer (DTC) advertising).  But now under the banner of Patient Centricity, pharma companies large and small are

Six Digital Marketing Trends that will Affect the Pharmaceutical Industry in 2015

The pharma sector has long trailed more consumer and tech-savvy industries in the uptake of digital media for marketing their products. Uncertainty around industry regulations and how to safely interact with patients and physicians have prevented many large pharma organizations

Top Trends in 2015 – Is Your Organization Prepared?

2015 is here & with the New Year comes many new trends and topics of discussion. With the increasing importance of payers and high demand on evidence-based information, it is clear that there are many shifts happening in the pharmaceutical,

Internal Communication Commandments to Live By

In order to improve an organization as a whole, it is critical to improve internal corporate communications. Best Practices, LLC’s work highlights how companies deliver their internal messages and find the proper balance between informing and educating employees. We have seen companies

Big Data in Pharma: What is Big Data?

We are past the peak of the Big Data hypecycle, not least of all because about half of the content on the topic put out by marketing gurus, branding experts, and other non-practitioners has moved on from extolling Big Data

10 Commandments of Internal Brand Messaging For Pharma

Today’s brand leaders must communicate new disease state information to their own employees as well as to physicians, patients and payers. Most companies rely on established external communication practices to reach internal audiences, but leading brand teams develop specialized internal

Mastering Brand Leadership To Reap Product Success

Last week’s post by Cameron Tew, “Why Great Brand Managers are Even Better Leaders,” was about how the best brand team leaders can elicit loyalty and focus from members who come to the product team from various functional teams. Ultimately,

Best Practices Kicks off 2014-2015 Medical Affairs Consortium

Medical Affairs functions have a significant influence on a healthcare company’s overall success. As the pharmaceutical, biotech, medical device, and health care technology markets become increasingly competitive and complex, it is crucial for leaders to understand how to best operate

Medical Affairs Consortium: Winning Strategies for Successful Thought Leader Management

In today’s extremely competitive and demanding healthcare landscape, pharmaceutical, biotech, and medical device organizations heavily rely on thought leaders to influence the important decisions relevant to their products. Likewise, the Medical Affairs function plays a critical role in meeting current

Emphasis on US Managed Care Organizations Increasing

The influence of Managed Care groups is increasing, causing leaders in the pharmaceutical industry to also increase the number of activities that they carry out as a part of interacting with the managed care sector. Pharmaceutical and biotech leaders have

Challenges & Opportunities In Implementing Social Media Strategies

Since it first appeared on the Internet, social media has been in growth mode and continues to evolve with new social and business applications. Different companies now see this platform in technology as a means to target current and potential

Planning Groups for New Product Planning Growing in Importance

With the growth of patent expirations, the importance of planning groups in new pharma product ventures has grown. These new product launch groups are faced with the pressures of efficiently developing new products with both minimum risk and maximum value.