Tag Archives: brand
Propelling A Brand to #1 & Staying on Top
Author: Best Practices
Although there are vast differences between various brands’ journeys to success, there are also some commonalities. Understanding these best practices can help leaders to propel their pharmaceutical brand to #1 and stay on top. So how does a brand become
Emphasis on US Managed Care Organizations Increasing
Author: Best Practices
The influence of Managed Care groups is increasing, causing leaders in the pharmaceutical industry to also increase the number of activities that they carry out as a part of interacting with the managed care sector. Pharmaceutical and biotech leaders have