Tag Archives: communication

As Mobile Surpasses Desktop Search, Poll of Digital Marketers Finds Industry Divided on Pharma’s Next Steps

In a digital advertising conference yesterday, Google announced that mobile searches have surpassed desktop searches in the U.S. and numerous other countries. This is big news, but a not necessarily stunning development to anyone paying close attention to the inexorable

Internal Communication Commandments to Live By

In order to improve an organization as a whole, it is critical to improve internal corporate communications. Best Practices, LLC’s work highlights how companies deliver their internal messages and find the proper balance between informing and educating employees. We have seen companies

10 Commandments of Internal Brand Messaging For Pharma

Today’s brand leaders must communicate new disease state information to their own employees as well as to physicians, patients and payers. Most companies rely on established external communication practices to reach internal audiences, but leading brand teams develop specialized internal

Enhancing External Communication: Building an Organization’s Reputation

External communication is one of the most critical functions in an organization, as it is the public face and voice of an organization. Despite this, finding the best approach to integrate the wide range of scattered activities of the function

Internal & External Communication Tactics to Increase Organizational Effectiveness

As technology continues to change, so too do the way that organizations communication both internally and externally. In order to cope with the constantly changing communication environment, organizations must continuously revaluate and readjust their internal & external communication strategy and

Pharmaceutical Giants Pioneering the Way in Social Media

A recent article featured on FiercePharma’s website offers a list of the leading pharmaceutical companies in the social media arena. The article, “Top 10 pharma companies in social media,” lists pharmaceutical giants Johnson & Johnson, GlaxoSmithKline, and Novo Nordisk as

Emerging Tools & Techniques in Consumer Market Research

Across industries the consumer marketing playbook and marketing research analysis approaches are evolving to better meet the needs of customers. Some of the main areas that are being further explored by leaders include: New Media for interacting with consumers New

Achieving Organizational Effectiveness Through Internal & External Communications

Confronted with a dynamic communication landscape, pharmaceutical organizations must constantly develop their communicative efforts to remain competitive and leverage their talents. Placing emphasis on the alignment of internal and external communication through appropriate tactics enables firms to realize this organizational

Mergers & Acquisitions: What Bio-Pharma Companies Need to Know

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Consumer Marketing Research Innovation

To learn more about “Consumer Market Research Innovation: Assessing New Tools, Technologies, and Approaches to Understand and Communicate with Consumers”, check out our website! Link to this post!

Compliance Challenges & Hurdles Increasing for Professional Relations Leaders

Professional & Trade Relations (PTR) groups play a major role in shaping an organization’s public persona to professional, payer, and patient groups. In order to effectively measure and communicate success, leaders must understand that success in the PTR function takes

Pharmaceutical Sales Communication Excellence

Internal communication can make or break the productivity of a direct sales force. Sales reps and managers in the Pharma industry, more than in any other industry, often experience the highest levels of internal communication. According to our benchmarking research,

Internal Communication Best Practices & Trends

Technological advances have had a substantial impact on how Pharmaceutical and Medical Device companies communicate internally. Given these advancements, the most effective communication strategies and tactics for reaching internal executives have also changed. In order to achieve organizational success and

Building & Managing Successful Global Teams

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