Tag Archives: data

Seven Important Steps to Seamless Pharmaceutical Advisory Board Management

Pharmaceutical and medical device companies seeking guidance on clinical trials, marketing campaigns assessment, or product reimbursement strategies turn towards the expertise provided by key advisory boards. However, managing successful advisory boards today comes at a cost, which can be anywhere

As Mobile Surpasses Desktop Search, Poll of Digital Marketers Finds Industry Divided on Pharma’s Next Steps

In a digital advertising conference yesterday, Google announced that mobile searches have surpassed desktop searches in the U.S. and numerous other countries. This is big news, but a not necessarily stunning development to anyone paying close attention to the inexorable

5 Things Pharma Professionals Need to Know About Big Data

Big Data has its roots in a set of statistical methods called econometrics A main feature of the finance, biology, and the social sciences is the apparent randomness of the behaviors being measured. Econometrics exists to distill the random and

Medical Affairs’ Excellence: Spend Allocation & Staffing

As the Medical Affairs function continues to change, so too does the way that leaders are staffing this critical function. In today’s competitive healthcare environment, there are many pressures that are affecting the spending & staffing levels of Medical Affairs

Building a World-Class Call Center

Contact centers must focus today on how to meet the needs of customers who are increasingly mobile, increasingly connected, & increasingly impatient with slow service. Understanding the anticipated future trends, as well as the new tools & technologies that leaders