Tag Archives: digital marketing

Digital Marketing Leaders Discuss Top Tools & Channels for Enhancing Product Launch

Each quarter, the Best Practices Digital Marketing Consortium convenes a virtual roundtable meeting to bring together life-sciences executives to discuss successes, failures and new opportunities to use digital marketing to transform the bio-pharma customer engagement model. Our most recent meeting,

5 Important Trends Shaping Pharma Business in 2016

In a sector as fast-changing as biopharmaceuticals, it’s important to look beyond today’s hot topics to identify the long-term factors which are really driving change in the industry. From a list that could include a hundred headline-grabbing trends, we’ve pinned

Hotspots in Biopharma Digital Marketing Innovation

The rapid growth of digital, mobile and related technologies has transformed the global communications paradigm, and with it, changed the ways in which consumers and professionals access information. In case of the biopharmaceutical and medical device industry, the development of

Best Practices Hosts 7th Digital Marketing Consortium Roundtable

Best Practices hosted our 7th Digital Marketing Consortium Roundtable on Thursday, July 23. The topic of the virtual conference was “Key Trends & Innovative Activities in 2015 Biopharma Digital Marketing.” The roundtable brought together executives from 8 leading pharmaceutical companies

Overcoming Regulatory Risks and Gaining Critical Insights through Social Media Listening

The pharmaceutical industry as a whole has struggled to delve into the social media world. The main reason for this is due to regulatory restrictions, with organizations fearful to engage in online conversations with patients due to the perceived high

As Mobile Surpasses Desktop Search, Poll of Digital Marketers Finds Industry Divided on Pharma’s Next Steps

In a digital advertising conference yesterday, Google announced that mobile searches have surpassed desktop searches in the U.S. and numerous other countries. This is big news, but a not necessarily stunning development to anyone paying close attention to the inexorable

Six Digital Marketing Trends that will Affect the Pharmaceutical Industry in 2015

The pharma sector has long trailed more consumer and tech-savvy industries in the uptake of digital media for marketing their products. Uncertainty around industry regulations and how to safely interact with patients and physicians have prevented many large pharma organizations

Top Trends in 2015 – Is Your Organization Prepared?

2015 is here & with the New Year comes many new trends and topics of discussion. With the increasing importance of payers and high demand on evidence-based information, it is clear that there are many shifts happening in the pharmaceutical,

SPECIAL: Highlights from 2014-2015 Digital Marketing Consortium 1st Roundtable

Best Practices, LLC recently held the first Roundtable for the 2014-2015 Digital Marketing Consortium. The virtual conference brought together digital marketing leaders from the pharmaceutical, medical device and biotech industries. The Roundtable, titled “Digital Marketing Service Delivery & Execution Excellence,”

(Infographic) Pharma Social Media Listening: Is Your Company Being Left Behind?

Online social media disease state discussions among patients, physicians, caregivers and other key customer groups have flourished in recent years. Likewise, the need to capture the critical market insights that exist in these online platforms is also on the rise. Savvy

Factors Driving Changes & Growth in the Healthcare Industry

In the past five years the healthcare industry has experienced many changes & has continued to grow.  According to recent research by Software Advice (Healthcare’s Fastest-Growing Companies- By The Numbers), “the average health company on the Inc. 5000 list generated

Mastering Digital Marketing Structures & Strategies

Digital Marketing functions across the pharmaceutical industry are increasingly being challenged by a myriad of factors.  As Digital Marketing technologies continue to transform, companies must develop new marketing skills by utilizing a broad range of new tools. In order to

Top 5 Best Practices in Avoiding Regulatory Risk in Digital Marketing

More than ever, patients and physicians are utilizing social media and online web portals to find treatment answers to their conditions. As traditional marketing diminishes and social media continues to flourish, leaders in the healthcare industry must find new ways