Tag Archives: digital marketing
Digital Consortium Meeting Identifies Top Mobile Engagement Approaches, including Unbranded Video, Patient Logbooks & Disease State Information Tools
Mobile tools have become an integral part of digital marketing for the bio-pharmaceutical industry. Health care companies have turned to mobile applications in particular to provide resources, services and critical references for customers. According to our latest benchmark research: Digital
5 Important Trends Shaping Pharma Business in 2016
In a sector as fast-changing as biopharmaceuticals, it’s important to look beyond today’s hot topics to identify the long-term factors which are really driving change in the industry. From a list that could include a hundred headline-grabbing trends, we’ve pinned
Hotspots in Biopharma Digital Marketing Innovation
The rapid growth of digital, mobile and related technologies has transformed the global communications paradigm, and with it, changed the ways in which consumers and professionals access information. In case of the biopharmaceutical and medical device industry, the development of
Best Practices Hosts 7th Digital Marketing Consortium Roundtable
Best Practices hosted our 7th Digital Marketing Consortium Roundtable on Thursday, July 23. The topic of the virtual conference was “Key Trends & Innovative Activities in 2015 Biopharma Digital Marketing.” The roundtable brought together executives from 8 leading pharmaceutical companies
As Mobile Surpasses Desktop Search, Poll of Digital Marketers Finds Industry Divided on Pharma’s Next Steps
In a digital advertising conference yesterday, Google announced that mobile searches have surpassed desktop searches in the U.S. and numerous other countries. This is big news, but a not necessarily stunning development to anyone paying close attention to the inexorable
Six Digital Marketing Trends that will Affect the Pharmaceutical Industry in 2015
The pharma sector has long trailed more consumer and tech-savvy industries in the uptake of digital media for marketing their products. Uncertainty around industry regulations and how to safely interact with patients and physicians have prevented many large pharma organizations
Top Trends in 2015 – Is Your Organization Prepared?
2015 is here & with the New Year comes many new trends and topics of discussion. With the increasing importance of payers and high demand on evidence-based information, it is clear that there are many shifts happening in the pharmaceutical,
SPECIAL: Highlights from 2014-2015 Digital Marketing Consortium 1st Roundtable
Best Practices, LLC recently held the first Roundtable for the 2014-2015 Digital Marketing Consortium. The virtual conference brought together digital marketing leaders from the pharmaceutical, medical device and biotech industries. The Roundtable, titled “Digital Marketing Service Delivery & Execution Excellence,”
Factors Driving Changes & Growth in the Healthcare Industry
In the past five years the healthcare industry has experienced many changes & has continued to grow. According to recent research by Software Advice (Healthcare’s Fastest-Growing Companies- By The Numbers), “the average health company on the Inc. 5000 list generated
Mastering Digital Marketing Structures & Strategies
Digital Marketing functions across the pharmaceutical industry are increasingly being challenged by a myriad of factors. As Digital Marketing technologies continue to transform, companies must develop new marketing skills by utilizing a broad range of new tools. In order to