Tag Archives: health outcomes

How Can Pharma Leverage the Health Outcomes Liaison Function for Maximum Impact?

With the shift toward evidence-based medicine and value-based pricing in the health care industry, bio-pharmaceutical organizations have turned to Health Outcomes Liaisons (HOLs) to serve as a scientific bridge with payer organizations, thought leaders, and other important decision makers. It

5 Important Trends Shaping Pharma Business in 2016

In a sector as fast-changing as biopharmaceuticals, it’s important to look beyond today’s hot topics to identify the long-term factors which are really driving change in the industry. From a list that could include a hundred headline-grabbing trends, we’ve pinned

Patient-Centered Marketing to Improve Outcomes

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In order to build a sustainable brand & a strong reputation, it is critical that leaders create educational marketing that will engage patient populations. Given the constant and wide-ranging marketing messages directed at consumers, organizations need to develop and deliver