Tag Archives: lifecycle management

Brand Lifecycle Management: Strategies for Every Budget

At every investment level, superior strategies emerge Many pharmaceutical companies use strategies to extend the commercial life of mature pharmaceutical brands and minimize market share decline, but Best Practices LLC and RxSolutions have identified superior strategies across different investment levels

Best Practices in Lifecycle Management: Maximizing the Potential of Mature Brands

Author:

As many drugs are reaching the patent cliff, strategies to extend the commercial life of mature brands is critical to today’s pharmaceutical industry. Used correctly, lifecycle management strategies can add as many as 10 years and billions of dollars to

Utilizing Public Relations throughout the Entire Product Lifecycle

Author:

Public Relations is an often underutilized tool when marketing to consumers and medical professionals throughout a product’s lifecycle. While pharmaceutical and biotechnology companies have long used public relations, few companies have actually utilized the full potential of PR campaigns across

Maximizing the Potential of Mature Brands through Lifecycle Management

Author:

To maximize the value of a brand at every stage of its life, pharmaceutical companies are increasingly focused on lifecycle management (LCM). Considering the nature of the pharmaceutical industry, with expiring patents and thin pipelines, brand executives are consistently examining

Becoming #1: How Does a Brand Get There & Stay on Top?

Author:

Understanding why one pharmaceutical brand may be more successful than another can help leaders to shape the destiny of their own brands. Propelling a brand to #1 can be a challenge, but understanding the key activities and skills that truly