Tag Archives: market research

Blockbuster Launch Evolution: Learning to See the Market in Different Wavelengths and Perspectives (Part 2)

One of the areas within the Pharmaceutical and related industries which has the main goal of seeing market opportunities is the Market Research function. Despite this, many organizations’ Market Research groups do not have 20/20 vision. Much like many animals

Frustrations of a Pharmaceutical Market Researcher…

Not that long ago, I was updating a key research project here at Best Practices; and as usual, I was waiting on approval from our research manager. The approval delay made me agitated, but not nearly as much as when

Best Practices in Innovative Payer Market Research


The overall influence of payers is rising and the types of payers influencing healthcare access are diversifying in today’s rapidly changing healthcare marketplace. Understanding how to navigate this difficult payer landscape is essential for any company hoping to compete and

Emerging Tools in Consumer Market Research


New technologies are constantly changing the way that consumers get information. Correspondingly, across industry sectors the consumer marketing playbook and marketing research analysis approaches are evolving to better identify winning tools and techniques. Despite this, many leaders are still struggling

Looking Towards The Future of Market Research Within Healthcare Organizations


The Market Research function is highly valued in both pharmaceutical and medical device companies. Leading organizations utilize Market Research to inform their strategic planning and operational tactics across numerous functions. As these companies evolve, Market Research must also adapt and

Emerging Tools & Techniques in Consumer Market Research


Across industries the consumer marketing playbook and marketing research analysis approaches are evolving to better meet the needs of customers. Some of the main areas that are being further explored by leaders include: New Media for interacting with consumers New

Utilizing Automation & Outsourcing to Maximize Market Research Effectiveness


Outsourcing and automation are cost-saving tactics that many pharmaceutical and biotechnology companies are increasingly utilizing. In today’s dynamic biopharmaceutical marketplace, where consumer needs have no boundaries, tactics such as outsourcing and automation can provide sustainable and efficient function options, especially

Effective Market Research Training Plays a Key Role in Restoring Value


Market Research and Analytics organizations are increasingly being faced with the challenge of supporting multiple product portfolios spread across lifecycle stages in diverse country marketplaces. If this isn’t enough of a challenge, leaders must efficiently and effectively train, educate and

Consumer Marketing Research Innovation


To learn more about “Consumer Market Research Innovation: Assessing New Tools, Technologies, and Approaches to Understand and Communicate with Consumers”, check out our website! Link to this post!

Capturing Valuable Insights: Internal vs. External Market Research


In recent years, organizations across all industries have increasingly been leveraging employees for market research projects. These projects allow organizations to gain key business-related insights and ultimately drive greater workforce engagement.  Although companies are increasingly leveraging this internal tactic, they

From Classroom to Boardroom: Training Can Propel Market Researchers from Order-Takers to Trusted Business Advisors


Organizations rely heavily on the Market Research (MR) function to provide insights that will help set a strategic and tactical direction for competing in the global commercial marketplace. Given the complexity of supporting multiple brands spread across lifecycle stages in