Tag Archives: marketing
Adopting the New Patient Journey Framework for Marketing
Marketing within the healthcare industry has been rapidly changing due to the growing influence of patients. Physicians are no longer the main focus in marketing when trying to determine market access and product launch success. Because patients are becoming more
Frustrations of a Pharmaceutical Market Researcher…
Not that long ago, I was updating a key research project here at Best Practices; and as usual, I was waiting on approval from our research manager. The approval delay made me agitated, but not nearly as much as when
Best Practices Hosts 7th Digital Marketing Consortium Roundtable
Best Practices hosted our 7th Digital Marketing Consortium Roundtable on Thursday, July 23. The topic of the virtual conference was “Key Trends & Innovative Activities in 2015 Biopharma Digital Marketing.” The roundtable brought together executives from 8 leading pharmaceutical companies
As Mobile Surpasses Desktop Search, Poll of Digital Marketers Finds Industry Divided on Pharma’s Next Steps
In a digital advertising conference yesterday, Google announced that mobile searches have surpassed desktop searches in the U.S. and numerous other countries. This is big news, but a not necessarily stunning development to anyone paying close attention to the inexorable
Patient Centricity Has Arrived. Bigger Question: Where Is It Headed?
Patients have always been on pharma’s radar, though it has historically been as a target of marketing (the most obvious being Direct to Consumer (DTC) advertising). But now under the banner of Patient Centricity, pharma companies large and small are
Six Digital Marketing Trends that will Affect the Pharmaceutical Industry in 2015
The pharma sector has long trailed more consumer and tech-savvy industries in the uptake of digital media for marketing their products. Uncertainty around industry regulations and how to safely interact with patients and physicians have prevented many large pharma organizations
SPECIAL: Highlights from 2014-2015 Digital Marketing Consortium 1st Roundtable
Best Practices, LLC recently held the first Roundtable for the 2014-2015 Digital Marketing Consortium. The virtual conference brought together digital marketing leaders from the pharmaceutical, medical device and biotech industries. The Roundtable, titled “Digital Marketing Service Delivery & Execution Excellence,”
Best Practices in KOL Management
Thought leaders play a critical role throughout every stage of the development of new pharmaceutical products. In fact, success in the pharmaceutical sector is often linked to an organization’s ability to build, maintain and manage relationships with Key Opinion Leaders
Optimizing Medical Device Marketing Staffing Levels
Like all industries, the medical device sector is constantly seeking to align its marketing staffing levels to achieve optimal organizational performance. Despite this, product and configuration complexities require medical device companies to invest more resources in tactical marketing compared to
Top 5 Best Practices & Lessons Learned for Marketing Services Excellence
Marketing organizations are a key driver of organizational success. However, in today’s global marketplace, marketing organizations are increasingly being faced with the duel pressures of delivering exceptional services to internal clients while also holding down costs. In order to remain
Patient-Centered Marketing to Improve Outcomes
In order to build a sustainable brand & a strong reputation, it is critical that leaders create educational marketing that will engage patient populations. Given the constant and wide-ranging marketing messages directed at consumers, organizations need to develop and deliver