Tag Archives: medical device

SPECIAL: Highlights from 2014-2015 Digital Marketing Consortium 1st Roundtable

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Best Practices, LLC recently held the first Roundtable for the 2014-2015 Digital Marketing Consortium. The virtual conference brought together digital marketing leaders from the pharmaceutical, medical device and biotech industries. The Roundtable, titled “Digital Marketing Service Delivery & Execution Excellence,”

Best Practices Kicks off 2014-2015 Medical Affairs Consortium

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Medical Affairs functions have a significant influence on a healthcare company’s overall success. As the pharmaceutical, biotech, medical device, and health care technology markets become increasingly competitive and complex, it is crucial for leaders to understand how to best operate

Effective Thought Leader Engagement: Winning Support Vs. Earning Trust

For many years, my company has been asked by pharmaceutical and medical device companies how to best win the support of industry thought-leaders. As the health care environment has grown more complex and scrutinized, I no longer believe companies should

Best Practices in Innovative Payer Market Research

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The overall influence of payers is rising and the types of payers influencing healthcare access are diversifying in today’s rapidly changing healthcare marketplace. Understanding how to navigate this difficult payer landscape is essential for any company hoping to compete and

SPECIAL: Highlights from Medical Affairs Consortium 3rd Roundtable

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The Medical Affairs function is constantly changing & leaders are being presented with various obstacles and hurdles they must overcome. One of the key areas that leaders have been struggling with recently is effective thought leader management. In order to

Optimizing Medical Device Professional Medical Education Groups

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The landscape for delivering medical education on the safe and effective use of devices to healthcare professionals is a challenge that the medical device sector is increasingly being faced with. As the marketplace continues to change, it is becoming more

Medical Affairs Consortium: Winning Strategies for Successful Thought Leader Management

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In today’s extremely competitive and demanding healthcare landscape, pharmaceutical, biotech, and medical device organizations heavily rely on thought leaders to influence the important decisions relevant to their products. Likewise, the Medical Affairs function plays a critical role in meeting current

Medical Affairs Excellence: Size of MSL Teams

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As the Medical Affairs’ function continues to evolve, leaders must constantly reevaluate how they structure and staff this critical function. In order to truly enhance organizational effectiveness, leading healthcare companies must find the ideal staffing levels to run sleek and

Optimizing Medical Device Marketing Staffing Levels

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Like all industries, the medical device sector is constantly seeking to align its marketing staffing levels to achieve optimal organizational performance. Despite this, product and configuration complexities require medical device companies to invest more resources in tactical marketing compared to

Trends in Professional Medical Education

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Leaders in the medical device and biopharmaceutical industries must constantly identify optimal resources levels to ensure organizational health and competitiveness in today’s ever-changing healthcare environment. As many Medical Education groups are facing shrinking budgets and struggling to determine how to

Medical Affairs Excellence: Leadership & Value

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One of the first steps in ensuring that your organization has a strong Medical Affairs function is to ensure that you have the appropriate leadership. From our Medical Affairs Consortium research & 2nd roundtable we found that the growing importance

Enhancing External Communication: Building an Organization’s Reputation

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External communication is one of the most critical functions in an organization, as it is the public face and voice of an organization. Despite this, finding the best approach to integrate the wide range of scattered activities of the function

Medical Affairs Excellence: Performance Metrics

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The Medical Affairs function plays an enormous role in meeting current challenges in clinical development, market education, and regulatory compliance.  As the importance of Medical Affairs continues to grow and the marketplace evolves, defining key performance metrics and utilizing them

Medical Affairs Excellence: Budget Trends & Outsourcing

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Understanding how to fully deliver value within the Medical Affairs function is a challenge many leaders are facing. In today’s ever-changing healthcare landscape, leaders are constantly adjusting their budgets and outsourcing as the Medical Affairs function continues to grow in