Tag Archives: New Product Launch

Pharma Executive Talks Timing, Targeting and Trouble for Disease State Awareness Campaigns

In the pharmaceutical sector, disease state awareness campaigns are one of the few ways to reach patients and physicians before a product is approved. In essence, they set the table for future marketing efforts at product launch and post-launch. While

Are You Avoiding Risk?

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The continually evolving product launch landscape can be enough to make or break a market entry. With many leading pharmaceutical organizations in the process of launching new products, many leaders are rethinking the factors that play the biggest role in the current

Pharmaceutical New Product Planning: The Role of Medical Affairs Critical in Defining New Paths for Success

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New product planning (NPP) groups have continually played a critical role in encouraging successful product launches. In today’s marketplace, the function has been forced to evolve in order to cope with various forces that have been driving industry changes and