Tag Archives: new product

Best Practices in Structuring & Managing Early-Stage Commercialization Groups

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The success of a pharmaceutical organization’s pipeline is often linked to the effectiveness of its new product commercialization function. Despite this, there is no consensus on what separates an effective early-stage commercialization group from an ineffective one. While the success

Planning Groups for New Product Planning Growing in Importance

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With the growth of patent expirations, the importance of planning groups in new pharma product ventures has grown. These new product launch groups are faced with the pressures of efficiently developing new products with both minimum risk and maximum value.

Overcoming Obstacles when Launching Global Brand Websites

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In order to promote the benefits of new therapies and products, pharmaceutical organizations increasingly rely on brand websites. While this new technique may inform the stakeholders involved, it can be challenging to successfully launch a new product’s website globally. Along