Tag Archives: oncology

Role of Medical Affairs Increasing in Oncology Launch

The Medical Affairs function plays a vital role in a host of oncology activities, including identification and engagement of Key Thought Leaders to guidance of commercial strategies and launch resources management. It is becoming increasingly apparent that a successful launch

Building Bridges to Key Audiences: Educating the Marketplace for Successful Diabetes Product Launches

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Educating, informing, and preparing the marketplace for new products are all key factors in achieving the ultimate product success desired by organizations. Through the use of Physician, Payer and Patient education, as well as preparing publications and communication strategies, leaders