Tag Archives: pharma
Elevating Standards: Industry Benchmarks on Building Medical Excellence Groups
In today’s rapidly evolving healthcare landscape, Medical Excellence (Med X) groups play a pivotal role in driving transformation within Medical Affairs. These groups are instrumental in both tactical and strategic phases of evolution. During their inception, Med X teams focus
When Personal and Professional Experiences Meet, Our Clients Benefit: Part 4 of New Series
Let’s be real, 2020 has been a hard year. It’s hard to know what to do or what not to do; it’s hard to navigate business decisions, when it’s NOT business as usual. We want you to know that while
When Personal and Professional Experiences Meet, Our Clients Benefit: Part 3 of New Series
Let’s be real, 2020 has been a difficult year thus far. We see people hunkering down, their focus shifting and some reticence to make decisions. Best Practices has felt these seismic shifts as well, but one thing that has not
When Personal and Professional Experiences Meet, Our Clients Benefit: Part 2 of New Series
2020 has been a difficult year, but the need for speed in making business decision is becoming more critical. Best Practices recognizes that seismic shifts in how business is conducted are facing all companies, and we want to re-confirm our
When Personal and Professional Experiences Meet, Our Clients Benefit: Part 1 of New Series
Let’s be real, 2020 has been a hard year for most of us. It’s hard to know what to do or what not to do; it’s hard to navigate business decisions, when it’s NOT business as usual. We see people
Creating and Maintaining a Strategic KOL Management and Engagement System
Across the pharmaceutical sector, regulatory and access issues have reshaped interactions with Key Opinion Leaders (KOLs). And with KOL interactions affecting everything from clinical development to product launch, the issue of strategically managing these critical exchanges looms large for small
Role of Medical Affairs Increasing in Oncology Launch
The Medical Affairs function plays a vital role in a host of oncology activities, including identification and engagement of Key Thought Leaders to guidance of commercial strategies and launch resources management. It is becoming increasingly apparent that a successful launch
Frustrations of a Pharmaceutical Market Researcher…
Not that long ago, I was updating a key research project here at Best Practices; and as usual, I was waiting on approval from our research manager. The approval delay made me agitated, but not nearly as much as when
As Mobile Surpasses Desktop Search, Poll of Digital Marketers Finds Industry Divided on Pharma’s Next Steps
In a digital advertising conference yesterday, Google announced that mobile searches have surpassed desktop searches in the U.S. and numerous other countries. This is big news, but a not necessarily stunning development to anyone paying close attention to the inexorable
One Way to Please the Boss (& the Boss’s Boss): Crafting Highly Effective Executive Briefs
A quick peek behind the curtain at the Best Practices Research Center and a Most Interesting Case that recently landed on my desk. We are a consulting firm whose clients work mainly in the pharma and biotech sector. As a
Google Life Sciences Making Strides to Get Under Our Skin (for Good Reasons)
Six months ago, I wrote a blog about how Google and Apple were pushing into the healthcare industry with their innovative apps – Google’s and Alcon Labs’ “smart” contact lens and Apple’s foray into new health apps that track everything