Tag Archives: pharmaceutical industry

Creating and Maintaining a Strategic KOL Management and Engagement System

Across the pharmaceutical sector, regulatory and access issues have reshaped interactions with Key Opinion Leaders (KOLs). And with KOL interactions affecting everything from clinical development to product launch, the issue of strategically managing these critical exchanges looms large for small

Frustrations of a Pharmaceutical Market Researcher…

Not that long ago, I was updating a key research project here at Best Practices; and as usual, I was waiting on approval from our research manager. The approval delay made me agitated, but not nearly as much as when

Google Life Sciences Making Strides to Get Under Our Skin (for Good Reasons)

Six months ago, I wrote a blog about how Google and Apple were pushing into the healthcare industry with their innovative apps – Google’s and Alcon Labs’ “smart” contact lens and Apple’s foray into new health apps that track everything

SPECIAL: Highlights from Medical Affairs Consortium 3rd Roundtable

The Medical Affairs function is constantly changing & leaders are being presented with various obstacles and hurdles they must overcome. One of the key areas that leaders have been struggling with recently is effective thought leader management. In order to

Optimizing Structure & Staffing of Professional Medical Education Groups

As the Medical Education landscape continues to change for the pharmaceutical & medical device industries, understanding the optimal staffing, investment, and delivery platforms will become increasingly important. Providing valuable education opportunities to healthcare practitioners is a goal of many organizations,

Current Practices & Trends in Physician E-Sampling Programs

Pharmaceutical companies are often searching for new ways to supply patients and physicians with samples of their medications. One approach that has gained momentum in recent years is e-sampling—a program that enables physicians to order and manage prescription samples online

Building a World-Class Call Center

Contact centers must focus today on how to meet the needs of customers who are increasingly mobile, increasingly connected, & increasingly impatient with slow service. Understanding the anticipated future trends, as well as the new tools & technologies that leaders