Tag Archives: Public Relations
Utilizing Public Relations throughout the Entire Product Lifecycle
Public Relations is an often underutilized tool when marketing to consumers and medical professionals throughout a product’s lifecycle. While pharmaceutical and biotechnology companies have long used public relations, few companies have actually utilized the full potential of PR campaigns across
Building Bridges to Key Audiences: Educating the Marketplace for Successful Diabetes Product Launches
Educating, informing, and preparing the marketplace for new products are all key factors in achieving the ultimate product success desired by organizations. Through the use of Physician, Payer and Patient education, as well as preparing publications and communication strategies, leaders
Public Relations: More than Just Press Releases & Pitch Letters
While Public Relations has long been used as a marketing tool by the pharmaceutical and biotechnology industries, its ability to reach consumers has never been greater. Technology is enabling PR leaders to fashion innovative PR campaigns and new media channels