Tag Archives: Sales
Marketing within the healthcare industry has been rapidly changing due to the growing influence of patients. Physicians are no longer the main focus in marketing when trying to determine market access and product launch success. Because patients are becoming more
In the past five years the healthcare industry has experienced many changes & has continued to grow. According to recent research by Software Advice (Healthcare’s Fastest-Growing Companies- By The Numbers), “the average health company on the Inc. 5000 list generated
Challenge: How does an organization launch & grow multiple products for a common therapeutic area while keeping costs down & efficiently deploying Sales & Marketing resources? Launching and growing multiple products for a common therapeutic area is a challenging proposition.
In recent years, the proliferation of tablet technology has had a profound influence on global consumers, and with it, business professionals alike. The resulting impact is that tablets- the foremost example being the iPad- are increasingly being integrated into standard
The training that reps—both new & experienced—receive from pharmaceutical sales training programs plays a key role in their overall effectiveness. Despite this, organizations are finding it more and more challenging to deliver exceptional services within their sales functions. As technologies
Leading sales leaders and organizations that have mastered the art of motivating their sales representatives often also meet and exceed their revenue targets. As a motivational tool, incentive programs have proven to be highly effective drivers for sales force effectiveness.
Internal communication can make or break the productivity of a direct sales force. Sales reps and managers in the Pharma industry, more than in any other industry, often experience the highest levels of internal communication. According to our benchmarking research,
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When a pharmaceutical brand is not as successful as an organization hoped it would be, market leaders face the grueling challenge of re-launching a product. With millions of dollars spent in the development and marketing of new products, companies do
Understanding why one pharmaceutical brand may be more successful than another can help leaders to shape the destiny of their own brands. Propelling a brand to #1 can be a challenge, but understanding the key activities and skills that truly
Developing & maintaining a new brand can be difficult, and adding to the challenges is the pressure to make the brand successful in competitive markets. From a Best Practices, LLC report, interviewed executives crystallized one common insight on what it
Managing multiple brands at the same time requires excellent leadership and balancing skills. Bio-pharmaceutical companies today are developing and learning how to juggle multiple brands, without harming the market traction of previous products. Benchmark partners in a Best Practices, LLC
Given the ever-changing nature of the Sales training function in the pharmaceutical industry, leaders must often re-evaluate their sales effectiveness. Keeping the entire sales force up-to-date on new changes that are constantly affecting Sales Force effectiveness may seem like a