Tag Archives: technology

Google & Apple Announce New Health Care Innovations

When Google and Novartis business unit Alcon announced recently that they would partner to bring a “smart” contact lens to the market, it put an exclamation mark on the next wave in health care innovation. Earlier this year, Apple announced its

SPECIAL: Highlights from 2014-2015 Digital Marketing Consortium 1st Roundtable

Best Practices, LLC recently held the first Roundtable for the 2014-2015 Digital Marketing Consortium. The virtual conference brought together digital marketing leaders from the pharmaceutical, medical device and biotech industries. The Roundtable, titled “Digital Marketing Service Delivery & Execution Excellence,”

Success Factors & Lessons Learned in New Product Launches

In today’s competitive & crowded marketplace, biopharmaceutical companies are investing more and more resources to develop and launch new products for cardiovascular therapeutic areas. Consequently, recent industry product launches have produced both noteworthy failures and successes. It is now, more

SPECIAL: Highlights from Medical Affairs Consortium 3rd Roundtable

The Medical Affairs function is constantly changing & leaders are being presented with various obstacles and hurdles they must overcome. One of the key areas that leaders have been struggling with recently is effective thought leader management. In order to

Optimizing Medical Device Professional Medical Education Groups

The landscape for delivering medical education on the safe and effective use of devices to healthcare professionals is a challenge that the medical device sector is increasingly being faced with. As the marketplace continues to change, it is becoming more

Medical Affairs Consortium: Winning Strategies for Successful Thought Leader Management

In today’s extremely competitive and demanding healthcare landscape, pharmaceutical, biotech, and medical device organizations heavily rely on thought leaders to influence the important decisions relevant to their products. Likewise, the Medical Affairs function plays a critical role in meeting current

New Technologies Creating New Public Relations Opportunities

While marketers in the biopharmaceutical industry have long used Public Relations as a tool to support their brands, recent technologies –social networks, audio sharing, and video sharing—are creating fertile new ground for PR experts. These new additions to the Public

(Infographic) Pharma Social Media Listening: Is Your Company Being Left Behind?

Online social media disease state discussions among patients, physicians, caregivers and other key customer groups have flourished in recent years. Likewise, the need to capture the critical market insights that exist in these online platforms is also on the rise. Savvy

Trends in Professional Medical Education

Leaders in the medical device and biopharmaceutical industries must constantly identify optimal resources levels to ensure organizational health and competitiveness in today’s ever-changing healthcare environment. As many Medical Education groups are facing shrinking budgets and struggling to determine how to

Successfully Deploying iPads to Medical Science Liaisons (MSLs)

Advances in technology have opened doors for bio-pharmaceutical companies to a gain competitive edge in the competitive healthcare market. Despite this, Medical Science Liaisons (MSLs) are still struggling to efficiently utilize iPads & effectively connect healthcare thought leaders and physicians.

Pharmaceutical Giants Pioneering the Way in Social Media

A recent article featured on FiercePharma’s website offers a list of the leading pharmaceutical companies in the social media arena. The article, “Top 10 pharma companies in social media,” lists pharmaceutical giants Johnson & Johnson, GlaxoSmithKline, and Novo Nordisk as

Emerging Tools & Techniques in Consumer Market Research

Across industries the consumer marketing playbook and marketing research analysis approaches are evolving to better meet the needs of customers. Some of the main areas that are being further explored by leaders include: New Media for interacting with consumers New

Call Centers in OTC/Consumer Companies Adopting New Channels & Tools

Consumer Health call centers – and contact centers across various industries – are finding it increasingly challenging to deliver exceptional services. As technology continues to change, leaders must find ways to satisfy customer inquiries and keep up-to-date on customer interaction

Exploring & Implementing Innovative Sales Training Technologies & Trends

The training that reps—both new & experienced—receive from pharmaceutical sales training programs plays a key role in their overall effectiveness. Despite this, organizations are finding it more and more challenging to deliver exceptional services within their sales functions. As technologies