Trends in Professional Medical Education

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Leaders in the medical device and biopharmaceutical industries must constantly identify optimal resources levels to ensure organizational health and competitiveness in today’s ever-changing healthcare environment. As many Medical Education groups are facing shrinking budgets and struggling to determine how to get the most impact from their investments, leaders must examine where their funding comes from and how they are allocating resources.

The many regulatory and budget challenges that leaders are facing is making it more challenging for Medical Education groups to effectively educate healthcare practitioners on the safe and effective use of new products. From our research of leading pharmaceutical & medical device organizations, we found the following key medical education benchmarks:

  • Medical Education Technology Trends: In the next 2-3 years, both the device and pharma segments anticipate technology/Internet supported education programs will increase; however, most of pharma see it increasing 11-20+% while only 34% of device see it increasing that much.
  • Programs, Venues that Physicians Value: A majority of both segments feel physicians highly value accredited programs at conferences/congresses and academic centers. A majority of both segments also feel that physicians highly value patient case studies as curricular topics and non-company affiliated physicians are highly valued presenters.
  • In-Class & Conference Funding Trends: Half of the device segment expects funding to decrease in the next 2-3 years for in-class education and conferences. Half of the pharma segment expects funding to stay the same. Meanwhile, 60 percent of the MedEd programs in both segments are currently delivered in a in-class setting.

To succeed in today’s healthcare environment, successful Medical Education groups must efficiently use their resources and carefully control their content. In short, Medical Education groups have to ensure their programs have the right content, presenters, and venues to not only pass regulatory muster but also to attract healthcare practitioners.

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