Category Archives: Uncategorized

Big Data in Pharma: What is Big Data?

We are past the peak of the Big Data hypecycle, not least of all because about half of the content on the topic put out by marketing gurus, branding experts, and other non-practitioners has moved on from extolling Big Data

Pharma Companies Feeling the Heat From the Sunshine Act

Last week marked the release of the initial data from the Sunshine Act law of the Affordable Care Act, which had been dreaded by many health care professionals and pharmaceutical and medical device executives. So, for the past few years,

Thou Shalt Build Credibility But Plan for the Worst

As pharma companies plan for the launch of new products, much of the discussion centers around how to position a new drug or device to the rest of the world. Still, much of that same planning can be internalized and

Competitive Intelligence Guidelines & Policies Keeping Companies in the Safety Zone

Competitive Intelligence (CI) groups are instrumental in helping world-class companies to anticipate and respond strategically to external change. Primary and secondary competitive intelligence research helps organizations to improve their chances for success in today’s competitive business environment. While there are

Developing & Maintaining Strategic Professional & Trade Relations Functions

Professional and trade relations groups are critical for dealing with a company’s critical stakeholder groups, such as professional, payer, and patient organizations. Despite this, these groups still must show value within healthcare organizations, while external trends are constantly shaping the

10 Commandments of Internal Brand Messaging For Pharma

Today’s brand leaders must communicate new disease state information to their own employees as well as to physicians, patients and payers. Most companies rely on established external communication practices to reach internal audiences, but leading brand teams develop specialized internal

Best Practices in Structuring & Staffing Pharma Government Affairs’ Groups

The Government Affairs and Public Policy functions play an important role in the Pharmaceutical industry. Both functions are involved in critical areas such as legislative affairs, reimbursement, and regulatory, making it essential for organizations to have not only appropriate staffing

Medical Affairs Excellence: Size of MSL Teams

As the Medical Affairs’ function continues to evolve, leaders must constantly reevaluate how they structure and staff this critical function. In order to truly enhance organizational effectiveness, leading healthcare companies must find the ideal staffing levels to run sleek and

(Infographic) Pharma Social Media Listening: Is Your Company Being Left Behind?

Online social media disease state discussions among patients, physicians, caregivers and other key customer groups have flourished in recent years. Likewise, the need to capture the critical market insights that exist in these online platforms is also on the rise. Savvy

Establishing & Coordinating an Effective KOL Engagement System

Regardless of all of the changes in the US healthcare system, the importance of biopharmaceutical company’s Key Opinion Leader (KOL) management program has not diminished. KOLs are still recognized as one of the most effective avenues for building awareness in

HOL Function Driving Value Across Healthcare Industry

Health Outcomes Liaisons (HOLs) serve as a scientific bridge between companies and health care system decision-makers in managed care.  With billions in sales riding on effectively communicating with these organizations, HOLs are increasingly working to effectively convey a therapy’s safety

Top 5 Best Practices in Avoiding Regulatory Risk in Digital Marketing

More than ever, patients and physicians are utilizing social media and online web portals to find treatment answers to their conditions. As traditional marketing diminishes and social media continues to flourish, leaders in the healthcare industry must find new ways

Best Practices in the Effectiveness & Security of iPad Deployment

In recent years, the proliferation of tablet technology has had a profound influence on global consumers, and with it, business professionals alike. The resulting impact is that tablets- the foremost example being the iPad- are increasingly being integrated into standard

Mastering Digital Marketing Structure

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